SLM Corporation Public Company Limited
SLM Corporation Public Company Limited (old company name was Chuo Senko (Thailand) Public Company Limited) started its journey into advertising business with being an agent broker and provide a full-service advertisement since 1963. In the past, the Company created a lot of advertising works for famous products.
In 2014, the Company restructured to be a Holding Company with the objective of increasing liquidity for the Company’s business expansion and investment. By transferring some part of the Company’s business to a new subsidiary under the name “Chuo Senko Advertising (Thailand) Co., Ltd.”, and registration as a cross-country head office business (International Headquarters) and was approved by the Revenue Department in December 2015.
During the year 2016, the Company restructured the organization again. By selling investments in subsidiaries in various countries such as Thailand, Vietnam, Cambodia, Indonesia, Singapore, Hong Kong, Philippines and Myanmar to Chuo Senko Advertising (Thailand) Co., Ltd. And the Company sold all investments in Chuo Senko Advertising (Thailand) Co., Ltd. Thus, as of 31 December 2016, the Company had only 10 subsidiaries and associates. Originally, there were 27 subsidiaries and associates.
In 2017, another change was made following the resignation of the Chairman of Executive Committee in December 2017, the change in the Executive Committee in January 2018, and the change in major shareholders in June 2018. After taking the position of the new executives, the executives found many unusual transactions. The former executives prepared and presented the consolidated financial statements that did not meet the financial standard, causing the current executives had to prove their investments and check the legal status of various transactions. After adjustment the transactions, cancellation of subsidiaries and associates (Deconsolidation), and reclassification, it shown that as of 31 December 2017, the Company had only 2 subsidiaries which were Digital Dream Company Limited, and Ad Asia Advertising (S) Pte. Ltd. During the year 2017, there was one selling investment transaction; the sale of investment in Foresee Company Limited by the former executive.
After the change of the executives, the Company still maintained a guideline for advertising business. In the third quarter of 2018, the Company started to set up a Sales and Marketing Department to support services as a sales representative for customers. And the Company began to recognize revenue from the service. The Company provided sales and marketing services to companies operating online variety show producers under service contracts which acts as a sales department for customers. At the same time, the executives are still urgently working on solving the Company’s past problems.
In February 2020, the Company started to expand the scope of service by entering the production business. The Company has switched to provide service as a full-service online media production, video media production, online article preparation, and online media management. The contract was made to acquire the right to use an online broadcasting channel with a large number of followers, including the right in popular programs in the aforementioned channels.
In this regard, the Company can support the production of integrated advertising media with 4 main types of online broadcasting channels which are YouTube channel, Facebook channel, Instagram channel, and Website channel. The Company will present video clips through the channels under the names Goodday official, Tigercry, Happy Retire, and Bad Official.
At present, the Company continues to operate as Media Agency business, a fully integrated online advertising media production business through the lease of exclusive rights to be an online media program producer and creator and management of online media with many followers, and content production business. Moreover, the Company has expanded the scope of business into the production of television dramas and series. The Company provides services as a full range of television dramas and series production contractor, and sourcing of actor and personnel with the ability to perform to enhance competitiveness and generate income and profitability in the long term. In addition, the Company realizes and gives importance to business operations by considering the principles of business operations under good corporate governance, be transparent, and taking into account stakeholders, the economy, society and the environment. The aim is to strengthen and lead to the sustainable growth of the Company.